Five Star

Christmas tree delivery app start-up

01 | Overview

Five Star Christmas Tree Co. hired us to execute a 360-marketing campaign including: social media, email marketing, website copy development, and Google and Facebook ads, in order to build brand awareness. The co-founders were doing everything themselves and stretched thin. Over 10-weeks, they wanted to double their Facebook likes, launch their charitable giving arm, revamp their website, and attract new customers.

02 | Results

In just 10-weeks, Five Star nearly tripled their Facebook likes, launched a cause, and developed a variety of marketing collateral to ready them for the holiday season.

1. Creative: We rewrote website copy, creating short, snappy sound bites, and directed the “How it Works” sketch video, which was prominently featured on the site.

2. Fundraising: For the charitable giving arm, TreeGiving, we created Grow Your Cause social media and email marketing templates for their partners.

3. Facebook: We launched a FB give-away contest, offering popular Mommy and Coupon pages free product, supported with targeted FB ads, resulting in likes to jump from 2,931 to 7,745.

4. Email Marketing: We developed an email marketing campaign based on A/B testing headlines and images.

5. Groupon: We negotiated a Groupon deal, which drove sales.