Ilan Dei Studio

Venice, Calif. design house and modern outdoor furniture store

01 | Overview

Ilan Dei Studio hired us to devise a brand strategy and generate awareness for their IDS and IDV labels. We executed a comprehensive media relations campaign, conceived and produced the in-store event “California Crafted”, provided trade show support for Dwell on Design, created a brand booklet, and drafted copy for their revamped website.

02 | Results

We elevated their brands among tastemakers and designers by securing press coverage and cementing partnerships.

Press

We maximized IDS’ presence at Dwell on Design, securing booth tours with: Los Angeles Times, PopSugar, Sunset, Tree Living, Dwell, Houzz, Splash Media, ShopBoxHill, HGTV’s FrontDoor, Peninsula Publishing, Design Milk, Bravo’s Flipping Out, Domaine, Metropolis, Vanity Fair, resulting in 10 features and a handful of mentions.

Partnerships

We negotiated partnerships with Lemonade, Design Milk, and Golden Road Brewing for the California Crafted event.