Pasadena Showcase

Designer showcase and annual fundraising event

01 | Overview

The Pasadena Showcase House of the Arts, an all-volunteer non-profit organization, hired us to launch a media relations campaign aimed at promoting its annual fundraiser, the Pasadena Showcase House of Design. We started working with PSHA in 2011 and grew the program from a robust media relations campaign into an integrated 360-campaign including: media relations and press tours, media partnerships with top design publications, print and digital ads, kick-off events, and blogger and social media influencer events. In 2020, PSHA pivoted to digital platforms where we helped launch a VIRTUAL TOUR.  

02 | Results

In addition to negotiating media partnerships, Pasadena Showcase Houses have been widely featured in national, regional and local media.

Press: Los Angeles Times, Pasadena Magazine, Architectural Digest online, Luxe Interiors & Design, Modern Luxury California, California Homes, California Home + Design, Pasadena Weekly, San Marino Tribune, The Outlook Newspapers, La Canada Valley Sun, Pasadena Star News, Pasadena Now, Traditional Home, ABC7, KCAL9, CBS2, KTLA5, KPCC, Architect’s Newspaper, Arroyo, LA Dreams, Pasadena Independent, South Pasadena Review, Beacon Media News, Curbed, Houzz, among countless others.

Media Partnerships: California Homes, Luxe Interiors + Sources, LA Dreams, Pasadena Magazine, Modern Luxury Interiors – California, California Home + Design.