Rosenthal

Premium dinnerware and tableware

01 | Overview

Pre-VAPR. As PR director for Rosenthal USA, a subsidiary of Waterford Wedgwood, created marketing campaigns, identified and negotiated strategic partnerships, gave media tours three times per year, assisted in visual merchandising of the NYC showroom, and worked directly with editors.

02 | Results

Conceived and launched several initiatives that increased sales, garnered media, and positioned the brand in the luxury design market. Highlights include:

1. EVENT SERIES: Spearheaded the showroom events program resulting in increased showroom traffic, media coverage, and elevated brand awareness

+ The Artist Series: Teamed-up with local artists and turned the NYC showroom into an art gallery. Partnerships included: Table for Forty, The Art of Fashion (held during New York Fashion Week), Andy Warhol Haus Party (celebrates Rosenthal’s Andy Warhol-licensed products), The Art of Toasting (with Rowenta), Be Cointreau-versial Art Exhibition (highlighting food art), among others.

+ Celebrity Chef: During the bi-annual NYC Tabletop Market, we partnered with newly opened restaurants who used Rosenthal, creating a WIN-WIN-WIN situation: Trade show attendees enjoyed a gourmet lunch with an “it” restaurant, restaurants were compensated with Rosenthal dinnerware, and Rosenthal secured additional press coverage.

2. PARTNERSHIPS: Responsible for securing sponsorships at the James Beard Awards and DIFFA’s Dining by Design, and negotiating in-kind partnerships with Cointreau, MoCA, Bulthaup, and Rowenta

3. PRODUCT LINES: Developed lines for PR purposes: MarieBelle, Gevalia, and Rosenthal Gift Sets

4. RETAIL: Sales training and visual merchandising at Bloomingdale’s, Michael C. Fina, Macy’s, and Serendipity