Woolly Pocket

DIY system for gardening vertically

01 | Overview

Woolly Pocket hired us to oversee the company’s marketing including: media relations, a national ad campaign, social media, trade shows, product releases, and the launch of Woolly School Gardens. We partnered with the company in 2009, soon after its launch, and was with WP until they were acquired in 2017, and spun-off.

02 | Results

We helped launch a category leader, shaking up the home & garden space by making it hip to garden indoors. Woolly Pocket has been widely featured in print, broadcast and online, and was sold at retailers throughout the Unites States.

1. Press: Sunset, Martha Stewart Living, Good Housekeeping, Good Day LA, Dwell, among countless others.

2. Ad Campaigns: Dwell, New York Times, and Sunset online.

3. Sponsorships: Teen Choice Awards, Sunset’s Idea House, and smaller design events throughout New York City.

4. Trade Shows: Chicago Flower & Garden Show, ICFF, Artisanal LA, and Dwell on Design.

5. Social Media: People and Plants Instagram campaign, and numerous Facebook giveaways and partnerships with social media influencers.