DuPont Corian

Solid surface material: architect’s Play-Doh

01 | Overview

Pre-VAPR. Oversaw PR for DuPont Corian commercial surfaces. Promoted high-level events, hosted desk-side briefings with editors, forged partnerships with designers and brands, and secured press placements in industry, trade and consumer publications.

02 | Results

Tripled media coverage within the first three months! Organized press events around global launches, supported the brand at international trade shows, and promoted Corian pieces made by architects, designers and fabricators, ultimately leading to a PR News Platinum PR Award, Anniversary Campaign: DuPont Corian.

03 | Spotlights

Press Events  

1. Zaha Hadid’s Z. Island by DuPont Corian at the Guggenheim Museum, NYC

2. Museum As Hub by Christoff:Finio Architecture at New Museum of Contemporary Art, NYC

3. LightShowers by Morris Sato Studio at International Contemporary Furniture Fair (ICFF), NYC

4. Corian Nouvel Lumieres by Jean Nouvel at Salone del Mobile, Milan

5. Corian®: 40 Years | 40 Designers. 40th Anniversary event at Design Within Reach, Meatpacking District, NYC

Marketing Material  

1. On The Surface quarterly newsletters

2. DuPont Corian ICFF Guide

3. DuPont Surfaces press releases and case studies